![]() With over 150,000 albums and songs available on-demand, Qobuz offers frequent updates and a platform that allows users to interact with music in a way that suits their tastes. Whether these people ever place a vinyl record onto a turntable is another thing completely.Qobuz is the world's most respected music streaming service, and it owes its popularity to its commitment to quality. The purchasing of vinyl is a way for superfans to declare their status, connect with fellow music lovers, and express their identity.Īs long as superfans exist, the physical music format sector will continue to generate revenue. Superfans also interact with music-related activity online and attended live events. A superfan is defined as someone who spends above-average time and money on music. These sorts of behaviours could be the thing that helps prop up the music industry in the future. In 2020 Rob Crutchley of BPI spoke to The Times, explaining that “A proportion of people are buying vinyl because they’re a superfan, so even if they don’t actually have a turntable they’re still keen to support the artist and have the artefact itself.” The idea that people are treating vinyl records like any other piece of merch isn’t so difficult to understand.Ĭrutchley went on to say that superfans may be keen to own re-pressed editions of classic albums or get their hands on fresh colourways of a record. A trend that has emerged in the last couple of years implies a “buy-to-own” preference, over the expected “buy-to-listen”. ![]() But, the numbers suggest this isn’t the case. “If they’re a music superfan, surely they buy records AND listen to them?” We mean music superfans who buy vinyl records. We don’t mean superfans of vinyl records here. If you and your partner have an “our song”, or you know someone likes a certain artist, vinyl is a pretty safe bet. Regardless of whether the receiver is a vinyl listener, the gift of a physical record is far more ceremonious than an MP3 or WAV. Vinyl records make a perfect birthday present or gift to mark a special occasion. If you’ve ever found yourself giftless just a couple of days before a loved one’s birthday, a vinyl record could save you. Just because you buy something, it doesn’t mean you’re the one who will be enjoying it. The physical vinyl is then free to be used as an attractive decorative feature. This means that buyers can still access the music, without owning a turntable. Most new vinyls come with a digital download code as well. Are people simply buying vinyl to reinforce a certain “music-lover/cultured individual” aesthetic they’re keen to peddle online? With the rise of Instagram, people have become increasingly concerned with aesthetics. Hardcore audiophiles might scoff at this notion, however. Album artwork can be just as exciting as the music itself, to some. Perhaps the turntable-less vinyl buyers are using the records as glorified posters, then. But, you’d presume that these CDs and records would get listened to. Collecting CDs and showing them off on the shelf isn’t either. Hanging a poster of your favourite band is nothing new. It’s widely accepted that vinyl sounds better than CDs, plus the event of the iPod largely contributed to CDs sliding into obscurity.īut, Luminate’s “ Top Entertainment Trends for 2023” report found that “50% of consumers who have bought vinyl in the past 12 months own a record player, compared to 15 % among music listeners overall.” You don’t need to be a statistician to figure out that that means 50% of people buying vinyl must not own a record player. This milestone was hit for two reasons: a rise in the popularity of vinyl, and a decrease in the popularity of CDs. The Recording Industry Association of America ( RIAA) reported that consumers bought 41.3 million vinyl records in the US that year. Vinyl out-sold compact discs for the first time since 1987. 2022 saw vinyl records hit an impressive landmark statistic in the US. What would you think if we told you that half of vinyl record buyers don’t even own a record player? Are these people jumping on trends and buying them just for appearances, or are they actually vital to the industry’s growth?Īlthough it feels like the world’s digitisation is completely taking over, there are still plenty of traditionalists out there propping up the physical music formats sector. ![]() Frightful posers, or dedicated super fans? Data suggests that half of vinyl buyers don’t own turntables.
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